Internal Link Optimization
The links on your pages that lead from one page to another, or which lead from one of your sites to another, can be optimized by using keywords in the links, which helps in two ways:
1. It helps to reinforce the keyword association with the page to which the link points.
2. It helps to focus on the more important words in your site. If words are linked, they are emphasized a bit over words that are not linked.
The words that the link are embedded in are called "anchor text". That text, according to search engine interpretation, are the key words that tell the search engine what the link is about. In the classic example, if you create a link that says, "click here", then your link is about "click here", and not about what the link REALLY points to. On the other hand, if you embed the hyperlink into the words "really neat new thing you can't get anywhere else!", then THAT is what the link leads to.
The simplest navigation within a site to get fast indexing is to link every page of the site to the home page. This only works if you have 60 pages or less, and then it will make a long list. But that means the search engine only has to spider 1 level deep.
If you have more pages than that though, you need to use a layered approach - Category, subcategory, another subcategory. Search engines reportedly do not like more than about 100 links per page - and Google AdSense requests that you not have more than that. Some SEO experts recommend not using more than 3 layers deep. I have sites that have more layers that that, which have been spidered fully, but I did submit sub-directories as separate sites on some of them.
If you use cross linking of your own sites to promote them, then only list the sites that are relevant, and do not list ones that are unrelated in content.
Written by Laura Wheeler, mom to eight, and owner of Tired of Hype, where you can find a wide variety of honest business resources and quality tested resale rights items. Laura is an experienced web designer with many corporate and small business clients, and a specialist in shoestring startup business issues.