The money is not in the list. The business is in relationships. Email marketing is another way of establishing relationships with your customers or clients. Used correctly, it can be a great enhancement to your marketing efforts.
There is no doubt that email marketing has lost much of its value
due to high amounts of spam, and because of marketers who send out
self-centered "buy this" emails on a constant basis. You'll have to
work a lot harder to get results from emails than you used to.
Keeping in touch with your customers, treating them like real people, and making the relationship reciprocal are all benefits and purposes to email marketing. Lose sight of that, and you'll lose the power of email. Keep the customer's perspective clearly in the front of your mind, and you'll more likely succeed at building long term enjoyable and profitable relationships with your customers.
Articles ~
7 BIG Ideas for Better
eMail
1 Empty your In-Box daily. Don’t
use it for storage. Check incoming eMail at least once a day and
deal with it. Move unread mail into folders for later viewing.
7 Super Ways to Use
Autoresponders to Increase Your Sales
1. Use your autoresponder to
publish an ezine. Autoresponders with a broadcast feature are a low
cost way to create mailing lists that your visitors can subscribe to
including your own ezine that you can use to effectively market your
products.
8 Effective Ezine
Publishing Tips to Put You Ahead of the Game
1. Swap sponsor, feature, or solo
ads with other ezine publishers. Your swaps will create a win-win
situation as both you and the other publisher will successfully get
profitable promotion at no cost.
A Newsletter is Worth a
Thousand Words (pt. 2)
In Part 1 of our article on
newsletters, we discussed the benefits of a newsletter and there
various formats they can be designed in. In Part 2, we will discuss
what kind of content to include, where to find that content and how
to promote your newsletter.
Highlights ~
A Newsletter is Worth a Thousand Words (pt. 1) - Formatting and Publishing Issues Explained - One of the best forms of keeping your name in front of the eyes of your clients, your associates, and others that may be in your target market is a newsletter.
Top 7 Advantages of Autoresponder Services - Avoiding Problems is Worth the Fee - By paying a modest monthly fee, you can have unlimited, sequential autoresponders working for you. Here are seven advantages of using paid autoresponder services.