Half of the pagerank equation is outside your site, the other half is inside. Some linking strategies involve trades, which necessitate care on your part. And the links on your pages can also affect pagerank, depending on how many you have, and how relevant they are.
Links, whether from page to page, or from your site to another site,
are all part of your content. This means you need to optimize them,
and be aware of where they lead.
Internal links have two main aspects - using them to enhance your own content, and making sure that your site is not banned because of someone else's content.
Strategies to optimize or screen are not difficult to implement, but they do take time. So the goal of this section is to help you know what is worth bothering with, and what you might as well ignore.
Articles ~
Avoid These Common
Mistakes With Your Links
Links are the main pillar
of your website. To navigate from one page to another page in your
website or to another website, you need to keep the links.You can
also create page jumps in the same page or different pages of your
website.
Highlights ~
The Sites You Must Never
Link To
Getting inbound links is
only half the battle for building solid search engine traffic. The
other half of the equation in Search Engine Rank is the quality of
the content on your site.
Internal Link
Optimization
The links on your pages
that lead from one page to another, or which lead from one of your
sites to another, can be optimized by using keywords in the links,
which helps in two ways: