General marketing information and articles which fit nowhere else are assembled here for your enjoyment and learning. Marketing is simple in concept, complex in analysis and execution. Some people seem to have a gift for knowing just what their public wants. Other people know what it wants, but struggle at letting them know they've got it!
I think that marketing will always be a careful blend of research
and instinct. Because the best marketing ideas are often those that
have a unique and unexpected twist, where you give the public a
message they did not know themselves that they wanted.
Without that dash of creativity, you end up sounding just like everyone else who did the same research you did. Creativity, and humor, help you craft a business identity that sets you apart from the rest, and gets you remembered when all others are forgotten.
If you need computer services, who are you going to call:
Dave's Computer Service, or 3 Geeks and a Mouse? And who will you remember better next time?
Not all markets respond to the same kinds of creative touches, but most will respond to creativity in one way or another.
Marketing also requires an intelligent amount of research (not obsessive amounts), tracking to know which strategies work and which do not, and the instinct to know which new directions to push into to provide fresh and innovative concepts.
Articles ~
6 Steps to get
"Slightly" Famous
A few years ago, Bruce
Smith experienced a slowdown in his Salt Lake City-based travel
agency. And because the travel industry was ultra-competitive, he
knew he had to find ways to distinguish his company from thousands
of other travel agencies.
Are There Secrets to
Gaining Media Coverage?
Are there secrets to
gaining media coverage or is it pure luck?While luck certainly plays
a part, the short answer to this question is "maybe." However with a
little practice and skill, a small-business owner can significantly
increase the chances of garnering coverage by following some basic
journalistic rules.
Are You a Cultivator or
a Harvestor?
Everyone tends to be what
I identify as either Cultivators or Harvesters. The problem is the
business building process requires both cultivation and harvesting.
Read on to determine which you are and how to assure that you are
both cultivating and harvesting new business.
Forget the Hype!
So you're new to the
internet, and want to learn everything you can about internet
marketing. Or at least the essential basics, and you want a place to
go to find the answers to all of your questions?
Frodo's Journey:
What it Can Teach You About Marketing Your Small Business
Here are 10
things you can learn about marketing your small business
from the Lord of the Rings trilogy.
The Catch-22
of Internet Marketing
So how many
articles or eBooks have you read lately that promise to tell
you how to get traffic to your site FAST, which start off by
telling you to build a list, or engage in a joint venture,
or to use an eBook for viral marketing? You have been bitten
by the Catch-22 of Internet Marketing.