Some things just don't fit logically into other categories. Nothing else to call them but bits and pieces or odds and ends. Things that didn't seem to fit, but were too good to leave out.
Communication issues, seasonal marketing issues, the value of a
website in marketing, and more assorted articles. A collection of
little bits that provide useful information which business owners
and marketers should be aware of.
Articles ~
Creating a Winning Logo
Creating a logo to get you
noticed. When branding a company with a name, the logo is often not
given enough care and attention. It should follow the chosen colour
scheme and reflect the business that your company is in.
Don't Baffle Be. Talk to
Me.
Congratulations, all you Internet
marketing people you. You now command a whopping 3% of total
advertising and marketing budget. Hey, it's better than, well...2%.
And the number is trending higher. That's good too.
What is a Website Worth
in Cold Cash?
If you are reading this,
then you know what a website IS. And you probably have some idea of
how it can serve you. But many small business owners or prospective
site owners don't have a clear concept of exactly what a site can
do, and how valuable it will be to them.
Highlights ~
12 Sure-Fire Steps to
Improve Your Retail Sales
The purpose of any business is to
bring in customers, and it can only be accomplished through
marketing. If your cash registers don't ring, something is wrong and
you had better find out what is wrong fast.
Seasonal Buying Trends
Every business has seasonal
buying trends – peaks and valleys in sales or interest. They vary
from product to product, but there are some general trends that I
have noticed in my various business lines: