Search Engine Optimization is a highly controversial and hotly debated subject. It has been lied, argued and written about many, many times. And the people who write about it usually fall into three categories - Search engine employees/officers, recognized industry experts, and self-proclaimed experts.
And all three categories of people have reason to hide key facts, present misinterpretations, or tell half-truths. The search engine officials will sometimes omit imformation, or word their 'advice' in such a way to make you believe that you have to build your site this way, when in fact it doesn't matter, they would just like you to do it that way. As for the industry and self-proclaimed experts, many of them have services to sell, so their information may be suspect.
But, this is only true part of the time. Granted, most of the search engine officials' information isn't 100% complete, but if they drectly say, "don't do this, or you will be penalized" and explain why, it is generally wise to listen. And some of the most valuable information can come from the experts of both categories, because there are some of them who want only to help.
So, the best way to gather information is to read as much as possible, and if what you read is confirmed by more than one author, it is most likely true.
8 Essential SEO
Techniques
An overview of 8 critical tactics to help your search engine
traffic.
A look at GRSeo
Software - Search Engine Optimizer
With GR Software's Search Engine Optimizer software (http://www.se-optimizer.com),
you can run your Web pages through the program, and it will
immediately offer easy-to-understand suggestions and tips that will
help boost your chances at top rankings.
Absolute
Top Five Search Engine Marketing Myths Uncovered!
It’s no secret that Search Engine marketing can drive significant
amounts of very qualified traffic to a web site – as 85% of Internet
users utilize search engines to find/research for goods and
services. The problem for many companies is the difficulty they face
sifting through conflicting information and hyperbole! Here is my
top five list of myths that need to be run to ground.
Five Tips to
Improve Your Chances With Google et al
I can't promise you gazillions, but here are a few things you should
do to make it easy for search engines to find you.
For Newer
Sites, Web Marketing Depends on Titles & Links
We all start out the same. Some have
budgets, some don't. The one true factor out there is that we all
want to expose our business. For 99% of us, starting out in the
world of web marketing means a few things...
Avoid Search Engine Blacklisting
The best way to avoid being
blacklisted by the search engines is to avoid using some
questionable techniques that were once popular to gain high
rankings...
How
to Get Free Search Engine Traffic
There is a general consensus among search
engine optimization experts on many of the techniques and
practices that enhance your website in the eyes of the
search engines. Here are some of them.