Well, it is what it sounds like. Targeting the group of people who are interested in what you sell. There are two aspects - first, getting your message to the people who make up your market, and second, tayloring your marketing message to appeal to prospects.
This means that you have to know the mindset of the type of people who buy your product or service. Yes, people are individuals, but within a certain group, there will be similarities and patterns that one can track and 'target'. For instance, if you sell wedding accessories, your site may be neat, prim, and white, with flower and lace accents. But if you sell power tools, that layout just ain't gonna work for you - you need a rugged, heavy duty look. Of course, most target market differentiations are a lot more subtle, but you get the idea, right?
Articles
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GOT MEME? How to
Attract Your Clients' and Customers' Attention
No, "meme" isn't a typo and Got Milk, the more commonly know phrase,
is actually a marketing meme. If you've opened up a magazine or
watched TV in the last ten years you've seen the fun and memorable
Got Milk ad campaign using celebrities with a milk mustache. Chances
are it got your attention and you remember the phrase, "Got Milk"...
5 Specific
Questions Your Sales Letters Must Answer to Achieve the Best Results
Here’s a surefire method to guarantee you achieve the best results
from your sales letters. Rather than make a sales pitch that your
prospects will very likely ignore, instead present your products or
services as the answer to their problems...
A Lesson
From "The Apprentice" That Can Make You A Master
I
have to admit, I was curious. When I saw previews of a new show
called “The Apprentice,” it made me want to at least watch the
premiere to see what was going on. Immediately, I was hooked. What
kept my interest were the real-life advertising lessons every
business owner needs to be reminded of.
Are You
Ignoring These Marketing Principles?
In
marketing as in science there are basic principles that govern the
movement of bodies in space, or prospects and clients. Just as
people instinctively know the law of gravity, they are aware of the
fundamental principles of marketing. Unlike the law of gravity which
is hard to deny, many small business owners often neglect to apply
core marketing principles to attract clients.
Are You
Irresistably Attractive?
Your
USP is what positions you in the marketplace --- are you, or what
you sell, the best, the cheapest, the fastest, the easiest, the
longest lasting, the most reliable, the most prestigious? Your USP
is what makes you distinct from your competitors, but it’s often the
thing first-time business owners don’t fully understand.
Assumptions - the Hidden Sales Killer
Assumptions can kill a sale. In my sales training workshops, I
frequently discuss the importance of not making assumptions about a
person before, during, or after the sales process. Participants
frequently nod and tell me that they NEVER make assumptions...
Highlights ~
Are Your
Clients Buying What You're Selling?
Linda felt
like she had reached a plateau in her cleaning business. For the
past 3 years, she'd run the same ads in the same publications with
the same results...
Ain't We
Wonderful
Recent
research shows that [60%] of businesspeople place more importance on
what they will get from a transaction than on what their customers
will benefit. In essence, their profitability is more crucial to
them than is customer satisfaction. And it shows.